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Harry potter as a concept is now officially subject to academic review and author susan gunelius has done it proud in harry potter the story of a global business phenomenon this is an erudite marketing text using harry potter as a vehicle for learning julie hyde professional manager. Harry potter as a concept is now officially subject to academic review and author susan gunelius has done it proud in harry potter the story of a global business phenomenon this is an erudite marketing text using harry potter as a vehicle for learning julie hyde professional manager. Delving into price wars secret locations for stock box office revenues merchandising the social web word of mouth and perpetual marketing brand values and the forthcoming harry potter theme. In this fascinating study susan gunelius analyzes every aspect of the brand phenomenon that is harry potter delving into price wars box office revenue and brand values amongst other things this is the story of the most incredible brand success there has ever been and is the perfect case study for a. Harry potter as a concept is now officially subject to academic review and author susan gunelius has done it proud in harry potter the story of a global business phenomenon this is an erudite marketing text using harry potter as a vehicle for learning